They’ve always said, “Numbers never lie.” Here at Anchor, we strongly believe in this concept along with the fact that metrics are the best measurement to prove that ANYTHING works. Luckily, we’ve been able to come across a ton of information directly related to the success of mobile marketing and SMS marketing, and we’d like to share this information with you. These SMS marketing statistics and numbers are a great way to get a better illustration of the mobile marketing landscape we see today, and how consumers are using their phones, smartphones, and text messages to access information, get deals and discounts from brands, and research and communicate in general. So, without further ado, let us launch into the numbers!
SMS Marketing By The Numbers
-The average person looks at their phone 150 times per day! (Tweet This!)
-SMS produces 6-8 times MORE engagement than email! (Tweet This!)
-Only 20% of all emails are read. (Tweet This!)
-Only 12% of Facebook posts are read. (Tweet This!)
-Only 29% of tweets are read. (Tweet This!)
-A whopping 98% of SMS messages are read! (Tweet This!)
-70% of people in the United States have stated that they would like to receive offers from brands on their mobile devices. (Tweet This!)
-68% of people in the United Kingdom have stated that they would like to receive offers from brands on their mobile devices. (Tweet This!)
-The average response time for an email (business to community) is 2 days. (Tweet This!)
-The average response time for a text message is only 90 seconds! (Tweet This!)
-Email only experiences a 4.2% click-through rate. (Tweet This!)
-SMS experiences a whopping 19% click-through rate! (Tweet This!)
-SMS coupons are 10 TIMES more likely to be redeemed! (Tweet This!)
If you would like to get the inforgraphic with all of these statistics on it, then be sure to check out ourinforgraphics page. These SMS marketing statistics can be used for a number of things, especially to give statistical and numerical evidence that SMS marketing DOES, in fact, work. It isn’t a secret anymore that everyone is using mobile devices, so if you’re not mobile yet, you are only asking to fade into the sunset, forgotten by anyone and everyone who is relevant in the industry, including your customers. Go mobile TODAY and harness all of these people who are using mobile. These numbers don’t lie, so you don’t have to either.