SMS Marketing Statistics 2013

They’ve always said, “Numbers never lie.” Here at Anchor, we strongly believe in this concept along with the fact that metrics are the best measurement to prove that ANYTHING works. Luckily, we’ve been able to come across a ton of information directly related to the success of mobile marketing and SMS marketing, and we’d like to share this information with you. These SMS marketing statistics and numbers are a great way to get a better illustration of the mobile marketing landscape we see today, and how consumers are using their phones, smartphones, and text messages to access information, get deals and discounts from brands, and research and communicate in general. So, without further ado, let us launch into the numbers!


SMS Marketing By The Numbers

-The average person looks at their phone 150 times per day! (Tweet This!)

-SMS produces 6-8 times MORE engagement than email! (Tweet This!)

-Only 20% of all emails are read. (Tweet This!)

-Only 12% of Facebook posts are read. (Tweet This!)

-Only 29% of tweets are read. (Tweet This!)

-A whopping 98% of SMS messages are read! (Tweet This!)

-70% of people in the United States have stated that they would like to receive offers from brands on their mobile devices. (Tweet This!)

-68% of people in the United Kingdom have stated that they would like to receive offers from brands on their mobile devices. (Tweet This!)

-The average response time for an email (business to community) is 2 days. (Tweet This!)

-The average response time for a text message is only 90 seconds! (Tweet This!)

-Email only experiences a 4.2% click-through rate. (Tweet This!)

-SMS experiences a whopping 19% click-through rate! (Tweet This!)

-SMS coupons are 10 TIMES more likely to be redeemed! (Tweet This!)


If you would like to get the inforgraphic with all of these statistics on it, then be sure to check out ourinforgraphics page. These SMS marketing statistics can be used for a number of things, especially to give statistical and numerical evidence that SMS marketing DOES, in fact, work. It isn’t a secret anymore that everyone is using mobile devices, so if you’re not mobile yet, you are only asking to fade into the sunset, forgotten by anyone and everyone who is relevant in the industry, including your customers. Go mobile TODAY and harness all of these people who are using mobile. These numbers don’t lie, so you don’t have to either.

Mobile Marketing Predictions for 2013 “Here Comes the BOOM!”

Have you ever taken a quiz or a survey of any sort and they ask you a question pertaining to your “theme” song? For example, “If you were to pick any song and label it your theme song, which song would you choose?” I couldn’t even begin to tell you how many times I have been asked this question in the communications field. People like to know about you and believe it or not, your favorite song or “theme” song says more about you than you think.


For Mobile Web and Mobile media though, I believe if they were to pick a theme song they would choose a song by P.O.D. Many of you probably already know which song I’m talking about too. It goes a little like this… “Here comes the Boom! Ready or not, how you like me now?” Yes, Boom! by P.O.D. would be their theme song.

Yahoo! News recently released content titled “5 Predictions for Mobile Tech in 2013.” The first paragraph of this article states, “if denial isn’t just a river in Egypt, then mobile isn’t just a city in Alabama. And if 2012 proved one thing, it’s that there’s no denying mobile is the present and future of technology.” The article goes on to explain it’s five predictions, about brand wars (Apple vs. Samsung), “wearable” tech, flexibility, future of cameras, and “e-wallets.”

Here are a few predictions for the coming year:

-More than half of emails will be opened through a mobile device.

-Worldwide email accounts are expected to rise form 3.1 billion to 3.6 billion in just two years.

-Mobile devices will become the most common web access tool, passing up PC’s.

-80% of retailers will invest in mobile commerce.

-Every 2 seconds a sale on eBay comes from a mobile phone.

-Consumers will by over 230 million tablets, of those users 71% will be iPad users.

-Twitter will boost to over one billion registered users. 53% access through a mobile device.

-42.8% of marketing executives plan on increasing their mobile marketing spending budget in 2013

-31% of all mobile users have activated Foursquare and use it regularly.

-51% of Google+ unique views come from a mobile device.

-In 2011 there were a total of $241 billion mobile transactions, that number is expected to double by 2015.


Random Mobile Facts:

-Out of the six billion people in the world, 4.8 own a form of mobile device, while only 4.2 own a toothbrush. Really people?

-We interact on our mobile device 40-80 times a day on average.

-The United States has the greatest number of active iOS and Andriod devices (181 million) while China is second (167 million) and Great Britain is third with (35 million).

-China has the fastest growing mobile smartphone market. Grossing over 293% from 2011 to 2012.

-Mobile web access will overtake PC and continue their dominance.

Many have stated that 2009 to 2012 was ruled by the Social Media world, and now 2013 to 2015 will be known as the Mobile world. The rate at which the mobile industry is growing is outstanding, it’s almost at the point where it’s unheard of. The total amount of Internet traffic from mobile devices is around 10% right now, where in 2009 it was a measly 1%. Meaning mobile devices are popular and people are using and responding well with using a smartphone along with other devices that have access to web-based content.

With the rising mobile web usage the total number of Internet user’s globally will grow from 2 billion in 2010 to roughly 2.7 billion in 2015. An estimated 40% of the worlds population will then have access to the Internet’s vast amount of resources.

With the predictions provided how can we deny Mobile web it’s opportunity.

Mobile Marketing Statistics 2013 That Will Blow Your Mind!!!


What if someone were to offer you a marketing method which would allow you to advertise directly towards your customers and potential customers instantly, in real time? What if this same method was significantly cheaper than traditional marketing, and guaranteed that you will reach the exact target demographic you want reach? On top of this, you would easily be able to track your results and adjust your marketing campaign accordingly with the click of a button. Sounds good doesn’t it? Well this type of marketing isn’t a pipe dream anymore, it actually exists! It’s called mobile marketing, and anyone in the advertising industry right now will tell you that it’s here to stay.

Due to its vast enormity and sheer size, it is hard for a lot of people to wrap their minds around exactly howbig the mobile market is right now. To put it one way, the mobile market is exponentially bigger now than when you started reading this sentence. Hard to believe? Well so is pretty much everything else about mobile and mobile marketing. If you want to understand and fully take advantage of this extremely powerful new tool in advertising and marketing, you need to approach it with open eyes, open ears, and an open mind. Anyone in the advertising industry right now will tell you that mobile marketing is here to stay! But don’t take their word for it, or even ours. Let us show you just how big and powerful this new instrument in marketing and advertising is.

Mobile Marketing By The Numbers


91% of all adults have a cell phone. (Tweet This!)

271 million adults in the U.S. own some type of a mobile device. (Tweet This!)

90% of all text messages are read within 3 minutes. (Tweet This!)

88% of mobile users have used sites to get discounted deals. (Tweet This!)

70% of all people in the U.S. said they would like to receive offers on their mobile phones. (Tweet This!)

75% of mobile users use their mobile device for shopping. (Tweet This!)

95% of mobile users use their devices for local search. (Tweet This!)

50% of travel or restaurant mobile queries result in a purchase. (Tweet This!)

9 out of 10 mobile phone searches result in a purchase or visit. (Tweet This!)

70% of all mobile actions will take place within 1 hour. (Tweet This!)

$20 billion is spent on mobile advertising every year in the U.S. (Tweet This!)

$172 billion was spent paying for mobile this year. (Tweet This!)

300 thousand mobile apps have been developed. (Tweet This!)

8 trillion text messages will be sent this year. (Tweet This!)

99% of smartphone owners use their mobile browser at least once a day. (Tweet This!)

46% of consumers will NOT return to a mobile site that is not working properly. (Tweet This!)

74% of mobile users use their devices to check their email. (Tweet This!)

200 million YouTube videos are seen on mobile devices every day(Tweet This!)

By 2014, mobile internet usage will overtake desktop internet usage. (Tweet This!)

-On average, it takes 90 minutes for people to respond to an email, but only 90 seconds to respond to a text message. (Tweet This!)

3 out of every 5 searches are conducted on a mobile device. (Tweet This!)

86% of mobile internet users use their device while watching TV. (Tweet This!)

52% of adult mobile phone owners use their devices while in a store to get help with purchasing decisions. (Tweet This!)

-Adults spend more time on mobile media than they do on newspapers and magazines combined. (Tweet This!)

-The global mobile market will grow from $3.4 billion in 2010, to $22 billion in 2016. (Tweet This!)

Whew! Okay, that’s about a fraction of the numbers we could’ve given you, but alas, there is only so much information we can fit in one blog. But as you can see, mobile marketing is taking over the advertising industry because of its power and its ease. Smartphones have been the rage ever since the first iPhone came out in June of 2007, and people have quickly been learning how to take advantage of all of its uses and capabilities ever since. This is where you come in! Now that you know people are using and interacting with their smartphones, you know that is where they are. The amazing fact about this is that everyone brings their mobile phones everywhere! That means when you integrate mobile marketing into your marketing strategy, you will be reaching people wherever they are! Gone are the days where you would put all your money into traditional advertising and hope people see it. With mobile marketing you know people are seeing it. How can you lose?!?!

Traditional marketing is still here, but it is not what it used to be. Not even close. Make sure you and your company take advantage of this unbelievably powerful and dominating new tool in marketing and watch your revenue grow!

The past is gone…

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