April 21 Is Your Last Chance for Mobile Optimization Before ‘Mobilegeddon’
According to Google:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
According to Entrepreneur Magazine, Aside from a “mobile-friendly” tag associated with various sites in mobile search results, it hasn’t been entirely clear which factors Google considers when calculating mobile rankings or how many sites (or which ones) are currently affected. Because of this, many business owners have postponed or avoided optimizing their sites for mobile devices, and have survived to tell about it.
Starting April 21, that’s all going to change.
Scope of the update
If you’re aware that Google already considers mobile usability as part of its ranking calculations, you might wonder why this April 21 deadline, dubbed “mobilegeddon,” is important.
It’s true that many of Google’s “updates” are actually just data refreshes and tweaks that hold little bearing on existing search rankings. However, Zineb Ait Bahajji, a member of Google’s Webmaster Trends team, was quoted at SMX Munich as saying that the new mobile-friendly algorithm change will have more of an impact on search rankings than either Panda or Penguin, two of the largest and most impactful search algorithm updates Google has ever launched.