What if someone were to offer you a marketing method which would allow you to advertise directly towards your customers and potential customers instantly, in real time? What if this same method was significantly cheaper than traditional marketing, and guaranteed that you will reach the exact target demographic you want reach? On top of this, you would easily be able to track your results and adjust your marketing campaign accordingly with the click of a button. Sounds good doesn’t it? Well this type of marketing isn’t a pipe dream anymore, it actually exists! It’s called mobile marketing, and anyone in the advertising industry right now will tell you that it’s here to stay.
Due to its vast enormity and sheer size, it is hard for a lot of people to wrap their minds around exactly howbig the mobile market is right now. To put it one way, the mobile market is exponentially bigger now than when you started reading this sentence. Hard to believe? Well so is pretty much everything else about mobile and mobile marketing. If you want to understand and fully take advantage of this extremely powerful new tool in advertising and marketing, you need to approach it with open eyes, open ears, and an open mind. Anyone in the advertising industry right now will tell you that mobile marketing is here to stay! But don’t take their word for it, or even ours. Let us show you just how big and powerful this new instrument in marketing and advertising is.
Mobile Marketing By The Numbers
–91% of all adults have a cell phone. (Tweet This!)
–271 million adults in the U.S. own some type of a mobile device. (Tweet This!)
–90% of all text messages are read within 3 minutes. (Tweet This!)
–88% of mobile users have used sites to get discounted deals. (Tweet This!)
–70% of all people in the U.S. said they would like to receive offers on their mobile phones. (Tweet This!)
–75% of mobile users use their mobile device for shopping. (Tweet This!)
–95% of mobile users use their devices for local search. (Tweet This!)
–50% of travel or restaurant mobile queries result in a purchase. (Tweet This!)
–9 out of 10 mobile phone searches result in a purchase or visit. (Tweet This!)
–70% of all mobile actions will take place within 1 hour. (Tweet This!)
–$20 billion is spent on mobile advertising every year in the U.S. (Tweet This!)
–$172 billion was spent paying for mobile this year. (Tweet This!)
–300 thousand mobile apps have been developed. (Tweet This!)
–8 trillion text messages will be sent this year. (Tweet This!)
–99% of smartphone owners use their mobile browser at least once a day. (Tweet This!)
–46% of consumers will NOT return to a mobile site that is not working properly. (Tweet This!)
–74% of mobile users use their devices to check their email. (Tweet This!)
–200 million YouTube videos are seen on mobile devices every day. (Tweet This!)
–By 2014, mobile internet usage will overtake desktop internet usage. (Tweet This!)
-On average, it takes 90 minutes for people to respond to an email, but only 90 seconds to respond to a text message. (Tweet This!)
–3 out of every 5 searches are conducted on a mobile device. (Tweet This!)
–86% of mobile internet users use their device while watching TV. (Tweet This!)
–52% of adult mobile phone owners use their devices while in a store to get help with purchasing decisions. (Tweet This!)
-Adults spend more time on mobile media than they do on newspapers and magazines combined. (Tweet This!)
-The global mobile market will grow from $3.4 billion in 2010, to $22 billion in 2016. (Tweet This!)
Whew! Okay, that’s about a fraction of the numbers we could’ve given you, but alas, there is only so much information we can fit in one blog. But as you can see, mobile marketing is taking over the advertising industry because of its power and its ease. Smartphones have been the rage ever since the first iPhone came out in June of 2007, and people have quickly been learning how to take advantage of all of its uses and capabilities ever since. This is where you come in! Now that you know people are using and interacting with their smartphones, you know that is where they are. The amazing fact about this is that everyone brings their mobile phones everywhere! That means when you integrate mobile marketing into your marketing strategy, you will be reaching people wherever they are! Gone are the days where you would put all your money into traditional advertising and hope people see it. With mobile marketing you know people are seeing it. How can you lose?!?!
Traditional marketing is still here, but it is not what it used to be. Not even close. Make sure you and your company take advantage of this unbelievably powerful and dominating new tool in marketing and watch your revenue grow!
The past is gone…