Entries by Thomas Kirgin

SMS Marketing Overview: How It Works

  In a nutshell, SMS marketing begins when a mobile user subscribes by sending a keyword as a message to a short code . This then places the phone number that sent the text into a database and triggers an auto responder that sends a text back to the consumer. After consumers send that first text message […]

Mobile Marketing Expert or Mobile Marketing Ninja

Expert is defined as having authoritative knowledge or skill in a particular area.  Ninja is loosely defined as a skilled warrior, simply the best of the best.  It is said that bullets dodge ninjas and that in an average living room there are 1,242 objects ninjas could use to kill you, including the room itself. […]

Mobile Marketing Trends & Ideas for Small Business

Mobile Marketing on the Rise A recent report shows that Mobile Marketing is increasingly being adopted by small business. It is for this reason that our company is experiencing incredible growth as marketing companies and consultants are seeking to quickly become Mobile Marketing Experts. They want to provide strategy, software and campaign support to the small businesses that […]

Mobile Browser Detection: How Does It Work?

Mobile browser detection and redirect is a way to allow people to visit your website via mobile, without having to suffer through the usual hassle of blowing up the screen, pinching it, sliding it up, down, or side to side. Oftentimes when people visit a mobile site, they get frustrated because the ease of getting around the site is basically […]

Mobile Web Site Bounce Rate Case Study | HTML5 J query Mobile

Your website’s bounce rate, which is a number or percentage that represents how many people are exiting your site once they visit the main page rather than continuing deeper into your site, affects the amount of leads your company will get. When your bounce rate is high, and high is usually considered anything over 50% […]

SMS is the Workhorse of Mobile Marketing

Mobile Marketing is a huge category of extremely technical stuff that includes Native MobileApps, Mobile Web Sites, Mobile LandingPages, QR Codes, Augmented Reality, SMS Text Messaging, Mobile Search, Mobile Video, Location Based Services and Mobile Commerce. If I had to name one of those as the de facto powerhouse of Mobile Marketing, it would be SMS. SMS is […]

Mobile Marketing Automation & SMS Lead Nurturing

There is a log of buzz lately amongst enterprise size companies regarding Mobile Marketing Automation and Lead Nurturing as it pertains to Inbound Marketing. Inbound Marketing is based on the concept that today’s consumer, whether B2B or B2C, has the power to regulate what types of marketing they receive. Both B2B and B2C consumers ought to be […]