Showrooming is the practice of examining products in a store, then leaving the store to purchase the product online at a cheaper price. Basically what happens is shoppers go into a store, take a look at a product they are interested in, then leave the store to go browse websites such as Amazon and purchase the […]
The 1991 Telephone Consumer Protection Act (TCPA) prevents consumers from receiving unwanted calls, voice messages, text messages, and other types of telephone communication. As October 16 approaches, the TCPA’s new rules will be taking effect. Now there is a required written consent from customers for texts made to cell phone for solicitation. For informational texts and […]
Lets start off by clarifying exactly what mobile marketing entails. Mobile marketing is a way businesses can directly communicate with consumers via handheld devices. These devices, usually smartphones and tablets, can provide information to customers by promoting goods, services, and ideas. There are several different approaches to mobile marketing. Today, we’re going to show […]
Here we go again. Apple has launched yet another new update for the iPhone, iPad, and iPod touch. Any time Apple releases a new operating system (OS), updates are free and are available to download wirelessly on all iDevices the moment they’re released. The new iOS 7 update is the biggest change yet released for Apple’s operating […]
