SMS Marketing For Bars and Nightclubs

If we’re being honest with ourselves, bars and nightclubs usually do not do a very good job of marketing themselves to the general public. Nightclubs hire promoters, and bars usually promote through more traditional means, especially print materials like newspapers, flyers, brochures, billboards, promotional booklets, etc. They also like to use radio and a little bit of television. The problem is, even though these traditional means of advertising do work, they only work to an extent, and they definitely don’t work as well as SMS mobile marketing does.

If you’re promoting your bar or club using traditional means, we can almost guarantee you that you are spending too much money. It is also much harder to track the results or returns on investments (ROI) for traditional means. With SMS mobile marketing, you can track your results and get a much more accurate ROI, while at the same time taking advantage of text messaging’s ability to reach people in real time and real space. Print materials, radio, and television are not direct advertising. You do not know exactly how many people are seeing your ads, how often they are seeing them, or when they are seeing them. You are basically taking a shot in the dark using traditional means, and if that shot in the dark doesn’t work, you are losing you and your company money. In the advertising industry, taking shots in the dark is not smart, nor is it anywhere near efficient. SMS mobile marketing is both of these; smart and efficient.

Today, 91% of Americans use a mobile phone or tablet, and over 95% of Americans use text messaging on a weekly and daily basis. This means almost literally everyone is using a mobile phone or tablet right now. Using SMS mobile marketing, you would literally be sending your advertisements, promotions, and offers straight to their hands. And even better, they would be receiving and opening them within 4 minutes of you sending it to them. Think of the last time you got a text message and you didn’t open it. Can you even think of once? Now how quickly do you usually open them, and then respond to them? All of that happens pretty quickly now doesn’t it? So why wouldn’t you be using text message marketing to advertise to your customers?!?!

SMS mobile marketing is perfect for bars and nightclubs because it’s cheap (you spend pennies for text messages), it’s efficient (you are guaranteed to reach the people you want to and get a response), and it’s non-invasive (anyone can opt-out of receiving your text messages at any time). Now let us explain how easy and simple this is.

How It Works

Getting your customers to opt-in to your SMS promotions is easy. All you need to do is get them to text a phrase or code to your promotional code. After the customer has opted-in, you can now start sending them offers and promotions with the click of a button. You might be wondering how you can get people to opt-in to your service. Picture this scenario:

-A customer walks into your bar or nightclub.

-They see a sign on the wall that says “Text BEER to 12345 to receive a FREE beer.”

-The customer texts the number, receives the coupon on their phone, presents the text message to the bartender, and then receives their free beer.

-Now the customer is happy because they got a free beer with little to no effort, and they are now on your mobile subscription list and will receive all future promotions you plan on offering.

So now that you have a list of customers in your subscription database, you’ll want to start marketing to them. Here’s another scenario:

-It’s a Saturday morning and business is slow. You want customers coming through your door as soon as possible, so you decide to offer a promotion on the spot.

-You send out a text to all of the customers in your database that says “Come in today between 1-4 PM to receive one free drink and half off appetizers.”

-Your customers receive the message and are now considering walking through your doors when they weren’t even thinking about it before.

The facts are there, SMS mobile marketing is THE way to market to customers and patrons of your bar or nightclub. It’s cheap, it’s efficient, and it’s easy. There is money to be made! Launch a mobile marketing strategy today and see your establishment fill up with customers!!!