Mobile Trends | How Mobile Phones Have Taken Over

If you haven’t noticed by now, mobile phones and mobile marketing is EVERYWHERE! Regardless of what direction you are looking at it from, mobile is taking over everything around us, and it’s not just affecting users. It’s also affecting companies and the overall way we do business, marketing, and go about our everyday lives. It’s essentially a phenomenon that is not going away, it is only growing and becoming larger as we speak. Here, we want to put in better perspective the mobile trends around us and their sheer gravity and enormity, so buckle up.

To start off, 5 of every 6 phones are connected to the internet, so that means mobile apps and mobile websites are not only already popular, but they are still GROWING in popularity and use! There are 5.3 BILLION subscribers around the world, which is 77% of the entire world’s population! So just by getting on mobile, you are already exposing yourself to all those people! Of the 1.4 BILLION handsets shipped, 21.8% of them were smartphones. That is 302 million smartphones. Additionally, 82% of all company executives currently own smartphones, and this number is only going to grow in the coming years.

When mobile phones first came to the forefront of public consciousness, Nokia was the industry leader in mobile phones. However, now Android and Apple are the leaders in the market, and they are taking the lead on smartphones here and into the future. To put in perspective how big the smartphone market is right now, let’s give some physical representations. 302 million smartphones are the same weight as 460 blue whales. Stack them and they would be the height of 7,372 Empire State Buildings, and if you were to lay them out, they’d cover 380 football fields. That’s a ton of smartphones.

Mobile search took off in 2011 when searches on mobile devices QUADRUPLED. On top of this, 30% of all restaurant searches are mobile, 17% of all automotive searches are mobile, 15% of all finance and insurance searches are mobile, and 16% of all consumer electronic searches are mobile. Those numbers alone are impressive, but they are only going to increase in the coming years as mobile devices and mobile search become easier, quicker, and more effective.

72% of the United States workforce has gone mobile, and 94% of that 72% have smartphones. More importantly, 75% of major decision makers claim deploying mobile apps increases productivity and 65% of major decision makers claim mobile apps increase decision making speed.

The mobile web is here NOW! 85% of new handsets can access the web and 1 in every 5 mobile subscribers have fast internet access. Of course, this is just the state of mobile right now. Every trend and projection sees the mobile and mobile marketing industry growing, and growing exponentially in the coming years. The mobile revolution is happening RIGHT NOW!

Are you ready?