Entries by Lauren Kalhorn

FCC Laws Regarding SMS Marketing To Change ***Important***

Effective October 16, 2013 the Federal Communications Commision (FCC) is amending the TCPA (Telephone Consumer Protection Act) Act of 1991 REQUIRING expressed WRITTEN permission to send “commercial” or “marketing” messages to a mobile phone subscriber. SMS notifications and alerts or links to web content are excluded. This new requirement applies to advertising or promotional messages […]