SMTP vs SMPP
Don’t fall for FREE TEXT MESSAGE MARKETING OR FREE UNLIMITED SMS PROGRAMS
There is no such thing as FREE SMS!
Remember “If it’s FREE, it’s SMTP” in other words EMAIL to SMS or WEB to PHONE
You do not need to be a techie to understand the difference between SMTP and SMPP.
If you are a marketer sending SMS messages, it is important to understand the two methods used to drive this technology.
Both SMTP and SMPP are protocols for sending messages.
- SMTP stands for “Simple Mail Transfer Protocol” and was first published in August of 1982 as the primary means to send email messages (which is still used today). SMTP text messages have a60% failure rate and NO CONFIRMATION OF DELIVERY (which means if you send 1000 text messages to your customers, 600 will not go through and you will never know)
- SMPP stands for “Short Message Peer-to-Peer Protocol” and is the telecommunications industry protocol for exchanging SMS messages. This is TRUE SMS and offers an immediate delivery with full confirmation and statistics. The only ENTERPRISE SMS solution
At Anchor Mobile, we feel so strongly about our customer’s experience that we DO NOT OFFER SMTP web to phone as an option.
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