If you stop for a moment and take a look at the world around you, you’ll notice that the technological landscape and how people interact with it is a bit different than it was 20 years ago, 10 years ago, or even 5 years ago. Everywhere you go people are playing with their phones, fiddling around with their tablets, or catching up on the latest news and gossip through various social media platforms. We have now entered an age of marketing where people have become so numb to traditional outbound advertising that companies and businesses now have to adapt and cater to their customers through these new technologies in order to survive. One of the best ways to do this is by integrating your mobile marketing strategy with your social media strategy.
Keep in mind that integrating a mobile marketing strategy with a social media strategy requires you to have campaigns for both already in place. You can learn more about mobile marketing and SMS marketing in our text messaging blog or you can learn more about launching a social media strategy by reading our blog on how to integrate social media into your overall marketing strategy. The key thing to remember when integrating your mobile marketing with your social media is how closely they are related. In reality, mobile is very social. A majority of your customers socialize with each other through their mobile devices, whether it be a phone or a tablet. So if you already have a mobile marketing campaign and you know that 98% of people answer their texts within 3 minutes of them being delivered, then why not promote your company’s social media pages through your mobile marketing program?!
The simplicity of integrating mobile and social is what makes it so great. If you want people to opt-in to your mobile marketing campaign, simply post a message on all your social media sites asking people to opt-in to your mobile campaign to receive discounts, deals, or special offers. Be sure to mention the benefits to the customer! Don’t just simply ask them to opt-in, tell them what they will be getting in return for their subscription to your campaign. The same goes for social media. If you are trying to get more people to like or follow you on social media, mention your social media sites through your mobile marketing platform. Again, make sure to mention the benefits of liking or following your company on social media! This can also be done through simple means such as flyers and signs hanging on the walls of your place of business. If you do this well enough and give your customers incentive to opt-in to your mobile campaign and like or follow you on social media, before you know it your overall following will exponentially increase and you will have customers walking through your doors from a number of different sources. Think about it, if you have a sizable following on both mobile AND social media, and your are rewarding your customers for their loyalty to your brand, word is going to get out. Not just on the street, but through social media and mobile as well. So you will ultimately have customers flooding through your doors not just because of your mobile and social media integration, but because you integrated them so well that they started influencing people OUTSIDE of your so called database of customers.
If you already have a mobile marketing or social media marketing strategy in place, you are probably already experiencing the benefits that one campaign has to offer. Now imagine combining that with another campaign that is just as effective, if not MORE effective. Combining social media with mobile is a lot like throwing gasoline on a fire. Gasoline and fire are very useful by themselves, but when they are combined the results can be explosive!