If you are looking for something to cut through all the clutter that is marketing these days, then text message marketing, or SMS marketing, is your best bet. Consider this; 3.5 billion text messages are sent and received each day, 97% of all text messages are opened (83% within one hour), and people are almost literally […]
When discussing the different options when it comes to building a mobile website, two different things usually come up; responsive web design and HTML5. Both of these methods help to optimize your existing website so that it is easily viewable on mobile devices without the hassle of pinching, sliding, scrolling, and zooming in and out. […]
Very few people outside of the mobile marketing and SMS marketing industry are aware of the fact that the FCC just recently passed an amendment to the Telephone and Consumer Protection Act (TCPA). It is now required that companies acquire “prior written consent” from consumers to be allowed to market on their mobile devices. This […]
According to recent market studies by marketing research firm IDC, by the year 2014 smartphone shipments are projected to surpass 1 BILLION for the first time ever! This is just another astounding number in a long list of statistics that illustrate the recent smartphone and mobile device explosion. It is pretty apparent that the mobile […]
They’ve always said, “Numbers never lie.” Here at Anchor, we strongly believe in this concept along with the fact that metrics are the best measurement to prove that ANYTHING works. Luckily, we’ve been able to come across a ton of information directly related to the success of mobile marketing and SMS marketing, and we’d like […]
With the new Telephone and Consumer Protection Act (TCPA) guidelines going into effect starting October 16th, 2013, several mobile marketers and SMS marketers are still not TCPA compliant. If you are not TCPA compliant by October 16th, you could be facing fines upwards of $1500 per unsolicited text. This means if you have not implemented an auditable consent […]
A decision has just been handed down from the Federal Communications Commission (FCC), regarding theSMS stop command, which states that all U.S. carriers will now require that an end user receive one final MT, or message terminated message, when opting out of a program or campaign. As a result of this, if an end user […]
If you’re looking for more customers and more sales for your business, we’re assuming you know the #1 thing that separates a successful business from the competition, right? If you don’t, let us point it out to you. It’s simple. All it comes down to is presence. Presence, simply put, is the number of people […]
We already know that YouTube is the most widely used video library in the world, yet Google has taken the current YouTube app and added several features to make the experience even easier and more enjoyable for users. Google’s new YouTube app is available for both iOS and Android users and features new video multitasking […]
If you are already running a social media campaign, or are running several, then you may be aware of the fact that you can post on Facebook from a desktop as well as from mobile devices. With Facebook continuously becoming a more and more important part of any marketing campaign, it is important to note […]
