Mobile Pound Codes or Pound Numbers for Mobile Marketing and Direct Response

HOW IT WORKS
Consumers see or hear an advertising call-to-action, “just dial #Number on your mobile phone and say (keyword)”. The keyword can be the advertiser’s brand, product or promo name.

WHY USE # codes?
Consumers do not have to remember or write down random phone numbers or SMS short codes to reach the advertiser. They only have to remember the brand or product name. This results in higher response rates and more sales!

Anchor Mobile transforms traditional brand advertising like Outdoor and Print into interactive, trackable media -- allowing it to compete with Online.

With sustained use as a call-to-action, your advertising clients will see higher response rates for the same level of media weight -- i.e. if they receive 80 calls per radio spot today, they should see 100 calls for the exact same ad, due to the ease of dialing and saying the product or company name.  Same goes for generating foot traffic for bricks & mortar retailers -- delivering the store location & coupon to the consumer's handset will drive more of them into the store.

Unlike most advertising that is paid for whether or not it works, advertisers only pay for #Number calls received. And given that response rates will increase, there is not a better advertising value.


# codes have the Widest Marketing Reach

# Codes hve the greatest practical reach of any mobile marketing medium, and is the only platform that spans all carriers, handset manufacturers and operating systems. It is THE common denominator.

When combined with Anchor Geo-Location (locate any handset, including non-GPS, non-smartphones), # codes can deliver unmatched functionality and effectiveness to your advertising clients.

Smartphone penetration is currently around one-fifth of all US mobile phones, meaning that is the theoretical ceiling of marketing "reach".  Practically, it is lower than that, since App developers typically do not create a version for all of the six prominent mobile operating systems (often iPhone &  Android only). Then there is the obstacle of making consumers aware of the app, getting them to download it, and remember to use it.  By contrast, # codes reach about 94% of US mobile users, and they can use it immediately (no downloads, no learning curve).


# Codes also allow marketers to reach demographic groups that are less likely to text -- e.g. older consumers, disabled, or simply the 50% of the market that does not have a QWERTY keyboard!